This project transformed a fragmented DIY brand into a cohesive, scalable visual identity system, seamlessly connecting Pro Max Exteriors’s website, Instagram presence, and printed marketing collateral.

The real challenge was moving past quick aesthetic fixes to build a unified visual language while giving the client complete content autonomy. Initiated by a concise internal design audit, we presented a proactive visual strategy: developing a versatile custom iconography system that bridges digital and physical touchpoints, paired with a modular Canva template ecosystem for effortless in-house content creation.

The work spanned three structured stages: 

• Stage 1 - delivered custom Instagram Highlights iconography; 
• Stage 2 - integrated this visual style directly into the main website UI; and 
• Stage 3 - scaled the system across multi-page Canva social templates, print brochures, and branded business documentation.