From DIY Chaos to a Cohesive Visual Identity Building a unified design system
Building a unified design system
The Client’s Request
A client built his website using a site builder and stock visuals.
He reached out to us after discovering our work on a stock platform — looking for a more professional, cohesive look.
The Challenge
The website relied on inconsistent visuals and ad-hoc design choices that fragmented the user experience.
Colors, icons, and typography didn’t align — creating a lack of brand unity and trust.
Without visual consistency, users hesitated to engage or complete actions, questioning the site’s credibility.
Our Approach
Process Overview
1. Color & Mood
Created a custom color palette to reflect the brand’s tone and emotional balance.
2. Hero Section
Designed an AI-powered hero video for instant engagement and brand storytelling.
3. Category Visuals
Built 5 unique compositions enhancing navigation and guiding user flow.
4. Background System
Developed 4 minimalist background visuals to unify content sections.
5. Art Direction
Ensured overall visual balance and cohesion across the entire page.
Scope & Budget
|
Element |
Description |
|
Quantity |
Color palette, Hero-header animation, Illustrations for category, Background illustrations |
|
Consistency |
Balanced compositions and clear hierarchy |
|
Focus |
Streamlined visuals to direct user attention to key actions |
|
Timeline |
5 days |
Tech & Tools
Adobe illustration · Midjourney · Runaway
The Results
The website now feels cohesive, modern, and on-brand — creating a strong first impression and improving user engagement.
The client finally has a professional aesthetic aligned with his brand vision.
Client Quote
I tried to do it all myself, but IMG Visuals made my website look professional in just a few days. The colors and visuals perfectly capture my brand.
Thomas Schartner
Cybersecurity Company, EU
Want your DIY site to look professional too?
From Visuals to Measurable Business Results
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